Sponsorship Spark

Avoid the Common Pricing Traps That Undermine Your Sponsorship Success

When it comes to corporate sponsorships, pricing shapes perception—and the fear of getting it wrong creates more anxiety for non...

Break the cycle of stagnant sponsorships and start building smart, sustainable revenue.

If you’ve ever dusted off last year’s sponsorship deck, changed the date, and hit send—you’re not alone. Too ma...

Say goodbye to arbitrary numbers and hello to confident, strategic goal setting.

When it comes to corporate sponsorship, most nonprofit teams are doing their best with what they’ve got—limited time, ...

Many nonprofits fall into the trap of offering discounted sponsorships under the assumption that “getting sponsors in the door” at any price is better than nothing. The logic seems sound: a $3,000 spo...

For many nonprofits and events, sponsorship revenue is a key pillar of funding. But too often, organizations fall into the trap of believing that the best long-term strategy is to simply increase spon...

Finding the Right Balance Between Value, Goals, and Sponsor Budgets 

Pricing sponsorship packages can feel like a guessing game. Ask for too much, and you risk scaring off potential sponsors. Ask for...