Sponsorship Spark
Ignite your sponsorship fundraising flame through stories, examples, and tips.
Avoid the Common Pricing Traps That Undermine Your Sponsorship Success
When it comes to corporate sponsorships, pricing shapes perception—and the fear of getting it wrong creates more anxiety for non...
Break the cycle of stagnant sponsorships and start building smart, sustainable revenue.
If you’ve ever dusted off last year’s sponsorship deck, changed the date, and hit send—you’re not alone. Too ma...
Why One-Size-Fits-All Doesn’t Work in Sponsorship SalesÂ
When it comes to creating sponsorship packages, one of the most common questions nonprofit professionals ask is: “Is there a standard way to s...
Creative Approaches to Maximize Corporate Sponsorship RevenueÂ
In our last article, “Are Sponsorship Tiers Enough? Why the Gold/Silver/Bronze Model Has Limits,” we explored the benefits and drawbacks...
When Tiers Are Helpful—And When They Hold You BackÂ
When crafting sponsorship packages, many nonprofit and event professionals default to a tiered model—Gold, Silver, and Bronze (or a similar hierarc...
How to Create Sponsorship Packages That Deliver Real ValueÂ
When many nonprofit professionals think about corporate sponsorship, they picture a company’s logo on an event banner, program, or website....
Finding the Right Balance Between Value, Goals, and Sponsor BudgetsÂ
Pricing sponsorship packages can feel like a guessing game. Ask for too much, and you risk scaring off potential sponsors. Ask for...
SPONSORSHIP SPARK MONTHLYÂ NEWSLETTER
Ignite your sponsorship fundraising flame through stories, examples, and tips.
✔️ Gain knowledge and tips that help get corporate sponsors.
✔️ Learn from successes and mistakes of other fundraisers.
✔️ Make the act of getting new sponsors easier over time.
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