Sponsorship Spark

Without a big-picture strategy, even great sponsorship tactics fall flat.

If you’re tasked with securing corporate sponsors for your nonprofit or event, it’s easy to get caught up in the moment. You ...

Avoid the Common Pricing Traps That Undermine Your Sponsorship Success

When it comes to corporate sponsorships, pricing shapes perception—and the fear of getting it wrong creates more anxiety for non...

Break the cycle of stagnant sponsorships and start building smart, sustainable revenue.

If you’ve ever dusted off last year’s sponsorship deck, changed the date, and hit send—you’re not alone. Too ma...

Many nonprofits fall into the trap of offering discounted sponsorships under the assumption that “getting sponsors in the door” at any price is better than nothing. The logic seems sound: a $3,000 spo...

For many nonprofits and events, sponsorship revenue is a key pillar of funding. But too often, organizations fall into the trap of believing that the best long-term strategy is to simply increase spon...

Why One-Size-Fits-All Doesn’t Work in Sponsorship Sales 

When it comes to creating sponsorship packages, one of the most common questions nonprofit professionals ask is: “Is there a standard way to s...

Creative Approaches to Maximize Corporate Sponsorship Revenue 

In our last article, “Are Sponsorship Tiers Enough? Why the Gold/Silver/Bronze Model Has Limits,” we explored the benefits and drawbacks...

When Tiers Are Helpful—And When They Hold You Back 

When crafting sponsorship packages, many nonprofit and event professionals default to a tiered model—Gold, Silver, and Bronze (or a similar hierarc...

How to Create Sponsorship Packages That Deliver Real Value 

When many nonprofit professionals think about corporate sponsorship, they picture a company’s logo on an event banner, program, or website....