Sponsorship Spark

Ignite your sponsorship fundraising flame through stories, examples, and tips.
What’s Your Sponsorship End Game? Why a Clear Vision Leads to More Revenue. goal setting sponsorship success strategy
Without a big-picture strategy, even great sponsorship tactics fall flat.

If you’re tasked with securing corporate sponsors for your nonprofit or event, it’s easy to get caught up in the moment. You ...

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Are You Asking Too Much or Too Little? How to Price Sponsorships Strategically. packages pricing sponsorship success strategy
Avoid the Common Pricing Traps That Undermine Your Sponsorship Success

When it comes to corporate sponsorships, pricing shapes perception—and the fear of getting it wrong creates more anxiety for non...

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The Real Cost of Winging It: Why Hope Is Not a Sponsorship Strategy packages pricing renewals sponsorship success
Break the cycle of stagnant sponsorships and start building smart, sustainable revenue.

If you’ve ever dusted off last year’s sponsorship deck, changed the date, and hit send—you’re not alone. Too ma...

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Stop Guessing: How to Set Sponsorship Revenue Goals That Actually Work goal setting pricing
Say goodbye to arbitrary numbers and hello to confident, strategic goal setting.

When it comes to corporate sponsorship, most nonprofit teams are doing their best with what they’ve got—limited time, ...

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Sponsorship Burnout: How Relying Only on Renewals Can Limit Your Growth renewals
Why a Balanced Approach to Retention and Prospecting Is the Key to Long-Term Success

If you’ve ever felt that the hard part of sponsorship fundraising is over once your existing sponsors renew, you’r...

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Quit Discounting Your Sponsorships pricing sponsorship success

Many nonprofits fall into the trap of offering discounted sponsorships under the assumption that “getting sponsors in the door” at any price is better than nothing. The logic seems sound: a $3,000 spo...

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The Sponsorship Revenue Trap: Why Adding 10% Each Year Won’t Cut It pricing sponsorship success

For many nonprofits and events, sponsorship revenue is a key pillar of funding. But too often, organizations fall into the trap of believing that the best long-term strategy is to simply increase spon...

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Is There a “Norm” When Building Sponsorship Packages? benefits packages sponsorship success
Why One-Size-Fits-All Doesn’t Work in Sponsorship Sales 

When it comes to creating sponsorship packages, one of the most common questions nonprofit professionals ask is: “Is there a standard way to s...

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Beyond Sponsorship Tiers: How to Build More Valuable Sponsorship Opportunities benefits packages sponsorship success
Creative Approaches to Maximize Corporate Sponsorship Revenue 

In our last article, “Are Sponsorship Tiers Enough? Why the Gold/Silver/Bronze Model Has Limits,” we explored the benefits and drawbacks...

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Are Sponsorship Tiers Enough? Why the Gold/Silver/Bronze Model Has Limits packages sponsorship success
When Tiers Are Helpful—And When They Hold You Back 

When crafting sponsorship packages, many nonprofit and event professionals default to a tiered model—Gold, Silver, and Bronze (or a similar hierarc...

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SPONSORSHIP SPARK MONTHLY NEWSLETTER

Ignite your sponsorship fundraising flame through stories, examples, and tips.


✔️ Gain knowledge and tips that help get corporate sponsors.
✔️ Learn from successes and mistakes of other fundraisers.
✔️ Make the act of getting new sponsors easier over time.

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