Sponsorship Spark
Ignite your sponsorship fundraising flame through stories, examples, and tips.
Without a big-picture strategy, even great sponsorship tactics fall flat.
If you’re tasked with securing corporate sponsors for your nonprofit or event, it’s easy to get caught up in the moment. You ...
Avoid the Common Pricing Traps That Undermine Your Sponsorship Success
When it comes to corporate sponsorships, pricing shapes perception—and the fear of getting it wrong creates more anxiety for non...
Break the cycle of stagnant sponsorships and start building smart, sustainable revenue.
If you’ve ever dusted off last year’s sponsorship deck, changed the date, and hit send—you’re not alone. Too ma...
Say goodbye to arbitrary numbers and hello to confident, strategic goal setting.
When it comes to corporate sponsorship, most nonprofit teams are doing their best with what they’ve got—limited time, ...
Why a Balanced Approach to Retention and Prospecting Is the Key to Long-Term Success
If you’ve ever felt that the hard part of sponsorship fundraising is over once your existing sponsors renew, you’r...
Many nonprofits fall into the trap of offering discounted sponsorships under the assumption that “getting sponsors in the door” at any price is better than nothing. The logic seems sound: a $3,000 spo...
For many nonprofits and events, sponsorship revenue is a key pillar of funding. But too often, organizations fall into the trap of believing that the best long-term strategy is to simply increase spon...
Why One-Size-Fits-All Doesn’t Work in Sponsorship SalesÂ
When it comes to creating sponsorship packages, one of the most common questions nonprofit professionals ask is: “Is there a standard way to s...
Creative Approaches to Maximize Corporate Sponsorship RevenueÂ
In our last article, “Are Sponsorship Tiers Enough? Why the Gold/Silver/Bronze Model Has Limits,” we explored the benefits and drawbacks...
When Tiers Are Helpful—And When They Hold You BackÂ
When crafting sponsorship packages, many nonprofit and event professionals default to a tiered model—Gold, Silver, and Bronze (or a similar hierarc...
SPONSORSHIP SPARK MONTHLYÂ NEWSLETTER
Ignite your sponsorship fundraising flame through stories, examples, and tips.
✔️ Gain knowledge and tips that help get corporate sponsors.
✔️ Learn from successes and mistakes of other fundraisers.
✔️ Make the act of getting new sponsors easier over time.
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